Social Media Management Proposal
Objective:
To set up and manage a Facebook Page dedicated to recruiting financial advisors and managers, leveraging targeted social media strategies to generate high-quality recruitment leads.
Scope of Services:
1. Facebook Page Setup:
Page Creation: Establish a professional Facebook Page with all necessary business information.
Branding: Design a compelling cover photo and profile picture to reflect the client's brand.
Page Optimization: Optimize the Page for searchability and engagement by adding appropriate categories, keywords, and contact information.
2. Content Strategy & Creation:
Content Calendar: Develop a 30-day content calendar tailored to recruitment.
Content Creation: Craft engaging posts, including text, images, and videos, focusing on the benefits of joining the client's team.
Visuals & Graphics: Design eye-catching graphics and visuals to enhance the appeal of the posts.
3. Audience Targeting & Engagement:
Target Audience Definition: Identify and define the target audience segments for recruitment.
Audience Engagement: Engage with the audience through comments, messages, and interactive posts.
Community Building: Foster a sense of community and encourage followers to share the content.
4. Ad Campaign Management:
Campaign Strategy: Develop a targeted ad campaign to reach potential recruits.
Ad Creation: Design and write compelling ad copy and visuals.
Ad Optimization: Monitor and optimize ads for maximum reach and conversion.
5. Lead Generation & Follow-Up:
Lead Forms: Create and implement lead generation forms to capture interested candidates.
Automated Follow-Up: Set up an automated email sequence to nurture leads and encourage them to book appointments.
Lead Tracking: Track and analyze lead data to improve campaign performance.
6. Performance Monitoring & Reporting:
Analytics: Monitor key metrics such as reach, engagement, click-through rates, and conversions.
Reporting: Provide weekly and monthly performance reports with insights and recommendations for improvement.
Proposed Timeline:
Week 1:
- Facebook Page setup and optimization
- Content calendar development
- Initial ad campaign strategy
Week 2-4:
- Content creation and posting
- Launch of ad campaigns
- Audience engagement and community building
- Lead generation and follow-up implementation
Ongoing:
- Continuous ad optimization
- Regular content posting and engagement
- Performance monitoring and reporting
Investment:
- Setup Fee: P9,000 (Beta Offer) P25,000 - Regular Rate
- Monthly Management Fee: -
- Ad Spend: Minimum of P200/day
Conclusion:
By leveraging targeted social media strategies, we aim to help you effectively recruit top financial advisors and managers, ensuring a consistent and high-quality pipeline of candidates. Our comprehensive approach covers everything from initial setup to ongoing management and optimization, providing a seamless experience for both the client and potential recruits.
Ready to Get Started?
Let's ask you some questions to discuss your specific needs and how we can tailor our services to meet your goals.